#MindYourSelfie

What do you do to #MindYourSelfie?

We invited people from across Ireland and beyond to share messages and content to promote positive mental health for everyone in the community. We also celebrated #MindYourSelfie day releasing a new wellbeing support to help young people tackle life’s challenges and promote positive wellbeing in their lives.

After eight incredible years of #MindYourSelfie, at Walk in My Shoes (WIMS), we have decided to move our focus to our other

We are very proud of this campaign, which brought so many of us together to share messages and content that promoted positive wellbeing and to have conversations about the importance of minding our minds.

You can still celebrate #MindYourSelfie with our free #MindYourSelfie resources and tools for schools, parents, and young people, to guide and support people in taking a mindful moment to mind themselves. Enjoy guided relaxation exercises, wellbeing journals, mindfulness colouring sheets, a nature workbook, self-care timetable and more.

Enjoy our #MindYourSelfie resources here

The impact of #MindYourSelfie

From 2016 to 2024, #MindYourSelfie Day helped to raise awareness about the importance of looking after our mental health.

Many familiar faces got involved over the years, sharing selfies, photographs, Instagram Reels, videos, stories, wellbeing tips and self-care practices, as well as showing us the places and things that spark joy and help them mind their minds.

We’ve been joined by U2’s Adam Clayton; Hozier; Steve Garrigan from Kodaline, RTÉ presenters Bláthnaid Treacy and Dáithí Ó Sé; and author Louise O’Neill, among others.

They, of course, are just some of the people from every corner of Ireland, and beyond, who joined us online and came together for a day to encourage conversations around mental health.

Since 2016, #MindYourSelfie Day has touched on a range of timely and important topics affecting people’s lives and wellbeing, such as:

• Launching a mental health nature resource that explores links between nature and our mental health, in association with BirdWatch Ireland, Biodiversity in Schools and Leave No Trace Ireland, available in English and Irish languages, and giving away some free wildflower seeds for schools to grow their own wildflower patches.
• Discussing life after the COVID-19 lockdowns in our 2021 campaign, and hosting an event on resilience with BeLonG To Youth Services, ISPCC Childline and Comhairle na nÓg.

See more of the history of #MindYourSelfie Day here.

The campaign also had a number of incredible milestones, such as:

• Hitting some incredible numbers online: in 2021, we recorded over six million social media impressions, while 21,000 social media engagements were recorded in 2022.
• Winning Best Information Campaign in the Public Relations Institute of Ireland's Annual Awards and being shortlisted for an Irish Healthcare Award for Best Use of Social Media in 2017.

We thank everyone who contributed to #MindYourSelfie over the years, and, while the campaign itself has come to an end, we know we can continue to work together to promote positive mental health with our families, friends, schools and communities in the spirit of #MindYourSelfie.